in Lead Generation"
(DRTV) Direct Response Television Leads
Exclusive TV Live Lead Generation
The largest direct supplier of live and exclusive television leads in the United States, NMC is a full service national advertising and media agency. With the most identifiable national advertising campaigns on television, we deliver thousands of live TV leads every day.
It’s this type of volume that allows us to offer the absolute lowest rates for a 100% live, 100% exclusive television lead. Our low CPL means your high ROI.
You get instant, live phone interaction with motivated prospects – delivered to you in real time.
With NMC there are no set up fees, hidden charges or long term contacts and no significant financial investment to get started.
Answer: There are many. Aside from inexpensive media costs, DRTV provides instant tracking and quantifiable results. We can calculate the efficiency of each airing with an actual cost per lead.
This allows us to only buy media that performs well and eliminate what doesn't - resulting in a more efficient media buy.
DRTV provides immediate customer feedback on your campaign and is ideal for introducing products/services. You'll capture the caller's information for market research or future marketing initiatives. DRTV is effective in driving traffic to your website where you can cross or up sell other services.
Act Now! The Rise of Direct Response Advertising
April 16, 2010
While global ad spending has softened in many sectors, one format, the direct response ad, or informercial, has seen a remarkable 18% growth in total units in the U.S. since 2007 according to Nielsen. In total, direct response comprises 14% of all TV advertising, a figure that may continue to grow as blankets with sleeves, super absorbent towels and language learning CDs gain a mixture of mainstream awareness and web virility.
An analysis of a single week of all direct response national TV advertising shows that 88% of all U.S. TV Homes (or 101 million homes) tuned to at least one national direct response ad -- on average those homes saw 32 such ads during the week tracked. Over 15,500 DR commercial units aired across national TV for the week we review.
"One factor that makes direct response so attractive to advertisers is the ability to get that direct, and almost immediate feedback of how well the ad performed", said Kevin Svenningsen, SVP Media Tracking Services, The Nielsen Company. "When we overlay our media tracking services on top of that, we give advertisers verification that the campaign aired as planned as well as access to critical performance metrics."
Source: The Nielsen Company
National Media Connection "The Next Generation in Lead Generation"
